In a nutshell, customer ethics is about two things: (a) Being acutely conscious about what is right for one’s customers in a variety of situations and (b) Ensuring that the structures and norms are in place to support the choice and execution of that which is right.
Holding on to customers is an investment worth making and one of the most effective marketing strategies available. Here are four tips expressed as 3R's and a P (RRRP) that will help you hold on to your customers more effectively.
Customer trust increases when customers perceive that a company has their best interests at heart. It is more profitable for a company to proactively do what is best for the customer, even when customers don't realise it.