ARTICLES

January 7, 2021 by Samantha Hillion-Burns in Customer Experience

Instead of pressurizing people for a quick sale, consider how authentic care for potential clients is a far superior approach to long-term success.

January 6, 2021 by Samantha Hillion-Burns in Customer Success

Many companies claim to be purpose-driven. While this is noble, it is important that this is evident in the way they proactively do good for their customers.

December 3, 2020 by Samantha Hillion-Burns in Complaints Management

The risk of reputational damage of poorly managed complaints is too high to ignore, as Harvard Business Review explains. Manage complaints more profitably.

September 11, 2020 by Samantha Hillion-Burns in Business

In a nutshell, customer ethics is about two things: (a) Being acutely conscious about what is right for one’s customers in a variety of situations and (b) Ensuring that the structures and norms are in place to support the choice and execution of that which is right.

August 14, 2020 by Samantha Hillion-Burns in Customer Success

Holding on to customers is an investment worth making and one of the most effective marketing strategies available. Here are four tips expressed as 3R's and a P (RRRP) that will help you hold on to your customers more effectively.

August 5, 2020 by Samantha Hillion-Burns in Customer Trust

Discover the five disciplines applicable across three key business activities that are essential to master you if want to build customer trust.

July 20, 2020 by Samantha Hillion-Burns in Customer Trust

Customer trust increases when customers perceive that a company has their best interests at heart. It is more profitable for a company to proactively do what is best for the customer, even when customers don't realise it.

July 10, 2020 by Samantha Hillion-Burns in Customer Trust

Discover ways to proactively build customer trust by practically monitoring honesty, integrity and fairness.

July 9, 2020 by Samantha Hillion-Burns in Customer Trust

The cost of poor customer trust is too high. Take this first fundamental step towards proactively building customer trust.

April 25, 2020 by Samantha Hillion-Burns in Complaints Management

Everyone says customer feedback is valuable but not everyone takes action to extract the value from the feedback they already have through customer complaints.

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