The Harvard Business Review published a fascinating article earlier this year about complaints on social media and how to manage them effectively to avoid the damage of viral spread.
The potential reputational damage of an extremely unhappy customer, especially one with a strong following, is too high to ignore.
Here’s a link to the article.
It is well worth the read.
Want to know what the ten steps are to managing complaints more profitably? Watch this short video.
If you’d like to explore how to improve complaints management in your company, let’s set up time to talk – Samantha@BrillianceCX.com
